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General Assembly

Trading Blows or Building Bridges?
Navigating Global Trade in a Multipolar World

20 May 2025

As global trade becomes increasingly politicised, polarised, and unpredictable, how should businesses respond? On 20 May, ICC Netherlands gathered leading voices from business, policy, and finance to explore the realities—and responsibilities—of trading in a multipolar world. What emerged was a clear message: navigating complexity isn’t optional, it’s strategic.

On May 20, ICC Netherlands brought together members, partners, and experts for its 2025 General Assembly and a high-level discussion on the future of trade in an increasingly fragmented world. Hosted by Rabobank in Utrecht, the event gathered perspectives from leading voices across business, government, finance, and international institutions, reflecting the urgency, complexity, and strategic opportunities facing global trade today.



Setting the Stage: From Strategic Priorities to Strategic Action

The afternoon opened with the ICC Netherlands General Assembly, where Director Laure Jacquier presented the organisation's achievements in 2024 and outlined strategic priorities for the years ahead. Key themes included digitalisation, sustainability, dispute resolution, and business integrity. Importantly, the General Assembly also marked the formal welcome of three new board members: Shashank Jhawar (ING), Marhijn Visser (VNO-NCW), and Rogier Schellaars (Van Doorne). Their addition reflects ICC's commitment to broad-based expertise and diverse sectoral representation.


Following the formal session, attention turned to the broader landscape of international trade through two expert panel discussions moderated by Jasper van Schaik, ICC Board member and an Agricultural Program Expert, with Rabobank Partnerships. The core question at the heart of the event: Are we trading blows in a fractured world—or still intend on building bridges?


Panel 1: Global Trade in Transition

The first panel, "Global Trade in Transition," offered a macroeconomic view of the shifts redefining trade. Otto Raspe, Chief Economist at Rabobank, opened the session by posing a critical question: “Are we resilient enough?” Drawing from 8 trade war scenarios, Raspe emphasised a fundamental shift from prioritising growth to ensuring risk resilience, particularly in the face of increasing protectionism and geopolitical tensions.


Daan Vriens, CEO of Cefetra Group, illustrated how these dynamics are already affecting agri-trade. Using soy as a case study, he highlighted how sourcing decisions are being reshaped by geopolitics. “Every trade has its own dynamics—especially in agriculture,” he noted, urging companies to proactively reassess their supply chains, especially SMEs.


Andrew Wilson, Deputy Secretary General for Policy at ICC Global, delivered a powerful reminder that many of the rules underpinning today’s global trade regime were written in the mid-20th century. “Most of the rules we still rely on were written in the 1950s,” he said, referring to the outdated nature of WTO regulations and the growing disconnect between markets and the real economy. Wilson warned of systemic risks and stressed the urgency of reforming multilateral frameworks, a key agenda item of ICC.


Energy markets added another layer to the discussion. Coby van der Linde, Senior Fellow at CIEP, challenged prevailing optimism around energy transitions. “Europe thinks it’s already in 2050,” she remarked, cautioning against overreliance on LNG and the need for cost competitiveness in alternative energy sources. Dirk Klaassen of the Dutch Ministry of Foreign Affairs added a pragmatic policy view, noting that the Dutch and EU approach remains rooted in dialogue and negotiated solutions. “Let’s keep talking—that’s still our strength,” he concluded.


Panel 2: Navigating Complexity: A Business View

If the first panel focused on systemic shifts, the second panel—"Navigating Complexity"—zoomed in on the day-to-day realities facing businesses operating in this uncertain landscape.


Rico Luman, Senior Economist at ING, dubbed 2024 “the year of uncertainty for supply chains,” referencing geopolitical flashpoints and a likely uptick in tariffs. He called on businesses to prepare for a prolonged period of disruption and to invest in resilience.


Esther Berkelaar, Head of Trade & Commodity Finance at Rabobank, echoed this concern, describing the current moment as “a bit paralysed.” With fewer trades being recorded and shifting market dynamics, she stressed the importance of scenario planning and legal clarity in cross-border transactions.


Rogier Schellaars, Partner at Van Doorne, offered a legal perspective on governance challenges. He warned that many boardrooms still lack a realistic view of today’s trade risks, saying, “Realism is not what I always see in the Dutch boardroom.” He stressed the importance of aligning contracts with new realities.


Marhijn Visser of VNO-NCW concluded the session with a strategic policy lens. Representing over 90% of Dutch businesses, he called for stronger internal alignment between public affairs and executive leadership. His standout message: "Every company should be asking: how does geopolitics affect our business?", taking geopolitics into consideration in your strategy is good business while mayny corporate see this as a cost post. He even suggested appointing a "Chief Geopolitical Officer" to ensure this question is no longer overlooked.


A Shared Sense of Urgency

Across both panels, one theme resonated clearly: we are entering a new era of trade. One where adaptability, geopolitical awareness, and collaboration are no longer optional, but essential. Whether facing outdated regulatory frameworks or navigating supply chain disruption, companies and institutions must think ahead, act together, and communicate across borders.


The event closed with informal networking, but the conversations are set to continue—at upcoming ICC Netherlands working groups, international forums, and future events aimed at turning insights into impact.


As one participant aptly summarised: "The system may be strained, but it's not broken. There is still time to build the bridges we need."


 

ICC Netherlands would like to thank Rabobank for hosting the event and all speakers, participants, and partners for contributing to an insightful afternoon of dialogue and action.


Read more about ICC Netherlands here
Read more about ICC Netherlands here

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